Augmenting the real world: AR for the automotive HUD


May 16, 2018 @ 10am (Detroit) | 4pm (Stuttgart) | 7:30pm (New Delhi)

If you can’t attend the session live please register anyway and we’ll send you a link to the slides and a video of the session when it’s finished.

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While augmented reality (AR) and the augmented reality head-up display (AR HUD) have become hot topics for the automotive world, several challenges still need to be overcome. These include the alignment of computer-generated graphics with the real-world environment through accurate position estimation for virtual objects, handling of sensor and transmission latencies and finally, the ability to display the right content at the right point in time, to provide a seamless and immersive user experience that does not distract the driver but rather lends to a safer driving experience.

In this free 60-minute webinar, Elektrobit’s Dirk Spiesswinkel will explore these challenges as well as their solutions. He will also demonstrate how EB is mastering these complexities with the development of its AR product.

Format: 1 x 30-minute presentation, followed by a 30-minute Q&A

Speaker: Dirk Spiesswinkel, Product Manager – in-vehicle augmented reality software, Elektrobit